Now That's Branding!
Looking to get your name out to the masses? Forget NASCAR or a Super Bowl commercial. Do what I did, and sponsor a football club in the top division of the FA Premier League, the world's most popular and most watched sporting league.
The club that I've been sponsoring since 2004 is Everton FC, in Liverpool. Everton has a proud tradition, having played more seasons and won more points in the top division than any other club. It has the second-longest current run in the top division and is a founding member of the league, back in 1888.
Recently, the club has struggled to break into the upper-echelon of the league, occupied by international giants Manchester United, Chelsea, Arsenal, and cross-town rival Liverpool. With consistent finishes in the middle of the standings (11th this past season), relegation is not a concern, but much work needs to be done to compete with the big boys.
But even though my boys may not play the best, they always look the best:
My name is not yet as ubiquitous as Vodafone (Man U), Samsung (Chelsea), or O2 (Arsenal), but I'm getting exposure to over a billion viewers worldwide (at an annual cost of only £1.5 million), and with rising stars like Mikel Arteta and Tim Cahill, the club is sure to be a regular contender for the League Championship in upcoming years. So it is only a matter of time before the name Chang is known throughout the world. The best part is, I've got some beer company from Thailand footing the entire bill!
If you would like to get on the Everton FC/Chang bandwagon, you can pre-order your own '06-'07 replica kit at the official Everton site for only £36 (available June 22):
The club that I've been sponsoring since 2004 is Everton FC, in Liverpool. Everton has a proud tradition, having played more seasons and won more points in the top division than any other club. It has the second-longest current run in the top division and is a founding member of the league, back in 1888.Recently, the club has struggled to break into the upper-echelon of the league, occupied by international giants Manchester United, Chelsea, Arsenal, and cross-town rival Liverpool. With consistent finishes in the middle of the standings (11th this past season), relegation is not a concern, but much work needs to be done to compete with the big boys.
But even though my boys may not play the best, they always look the best:
My name is not yet as ubiquitous as Vodafone (Man U), Samsung (Chelsea), or O2 (Arsenal), but I'm getting exposure to over a billion viewers worldwide (at an annual cost of only £1.5 million), and with rising stars like Mikel Arteta and Tim Cahill, the club is sure to be a regular contender for the League Championship in upcoming years. So it is only a matter of time before the name Chang is known throughout the world. The best part is, I've got some beer company from Thailand footing the entire bill!
If you would like to get on the Everton FC/Chang bandwagon, you can pre-order your own '06-'07 replica kit at the official Everton site for only £36 (available June 22):
posted by Chang Kim at Monday, May 22, 2006
8 Comments:
hilarious.. sponsor liverpool and i'll get some shirts. i donno if you can display carlsberg...
I can't afford Liverpool. I'm going to lock in a long-term deal with Everton, then hope the team reaches the upper tier, at which point I'll be on par with the Vodafones and Samsungs of the football world, at a fraction of the cost.
did you order the jersey?
man, so sad that arsenal lost to barcelona
I'm getting one, yeah. Are you? :)
Too bad for Arsenal. The worst part is that Henry had a chance to ice the game with a golden opportunity, and he flubbed it. He was indecisive and stuck it in the goalie's chest. Then Barca stormed back.
I like to call Henry, Hank instead.
Forget the sponsor Chang, just wait for the World CUP!
when does world cup start?
what? no american idol blog?
I sponsor US, Canada, Australia, and New Zealand currency-making.
Those jerseys are cool!
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